Creative flash manipulations. When creating an interface or a website, my design is often focused on the transitions between compositions, flowing in the right rythm.
Since 2012 I've been working on a new venture, a dating application, a cool one. It's called "Pairhaps". take a look!
I joined the MutualArt team as VP Product, to define and develop MutualArt.com
In 2005 I established a new company – TODEPOINT, combining the knowledge and experience I have from the two domains, usually distinct, creates an added value that serves the outcome.
I joined Puzzlehead studios, giving art direction and some hands-on design work, making new friends and contacts, and got deeper and deeper into flash programming.
I teamed up with Liat (Industrial designer, UI specialist) and Udi (Information Technology and Management), and together we founded a web design company. We developed CMS driven websites and specialized in Flash utilization. The company was acquired in 2003.
I studied Communication Design at HIT (Holon Institute of Technology, 1997-2001). As a student I was fascinated by the Timeline factor & User Interaction in digital interfaces (in contrary to the traditional static Print design) and my imagination was set free by Macromedia Flash (back then it was version 3, around 1998). I stopped designing for print, and all my academic projects and implementations from that point on were digital.